Last month, Amazon acquired Whole Foods for $13.7 billion, signaling the company’s intention to dominate yet another segment of the retail industry....
How to Make Delivery Profitable and Palatable
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
Get in the Mindset for Successful Social Selling in St. Louis
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a...
Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...
Summer Slowdown Presents Perfect Opportunity for a Party
Without any major gift-giving holidays in sight, the summer typically involves a decline in sales and customer visits. How can you combat it? One...
3 Ways to Turn Instagram Followers into Buyers
You post gorgeous pics regularly to Instagram. You’ve steadily built a following. Now … how the heck do you turn all those polite commenters into...
Free Social Media Training for SAF Members
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Capitalize on Pet Spending with New Products for Animal Lovers
Lucky Fido. The American Pet Products Association reports that in 2016, U.S. pet owners spent about $62.75 billion on their pets. “That estimate is...
3 Ways to Find New Customers with Facebook Ads
Gone are the days of asking people to like you on Facebook or Instagram, then relying on your social media posts for some free advertising. Back in...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
3 Step Training Process for Better Sales
Have you ever tried to hold your coffee in the opposite hand? Doing so feels uncomfortable — if you try it, you’ll probably switch back to your...
Three Ways to Enhance Your Instagram Posts
A recently released report from Facebook, the parent company of Instagram, revealed what drives consumers as they scroll through the photo-sharing...
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Want a Big APW? Push for Sales Early Next Week
Kevin Keser has a message for florists who write off Administrative Professionals Week as a non-event: Don’t give up — there are plenty of sales to...