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Benchmark Your Business

by | Jun 21, 2017 | Business Builder | 0 comments

Wondering how your Mother’s Day sales compared to other retail florists across the country?

The Society of American Florists surveys member retailers after major floral holidays. Survey results give members an exclusive look at key sales, marketing and other industry trends. Key findings from SAF’s 2017 Mother’s Day Sales Survey: 60 percent of member florists saw increased sales; 20 percent said sales were about the same as 2016; 16 percent saw a drop

Survey results also show:

  • Top 5 factors that led to increased sales
  • Top 5 factors that led to decreased sales
  • When other florists stopped taking Mother’s Day orders
  • Average purchase amount per transaction

Members have exclusive access to SAF’s 2017 Mother’s Day Sales Survey Results here.

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