Easter and Passover sales were a mixed bag this year. About a third of retailer members responding to the Society of American Florists’ post-holiday...
‘Early’ Easter and Passover Holidays Deliver Mixed Results
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Most Industry Members Plan for Increased Labor Costs in 2018
Fifty-six percent of respondents to a recent Society of American Florists’ survey plan to spend more on labor this year, an expectation that puts...
Benchmark Your Business
Wondering how your Mother’s Day sales compared to other retail florists across the country? The Society of American Florists surveys member...
New Research Suggests Strength of Weekend Valentine’s Day
Tempted to write off Valentine’s Day 2016 already? Thinking the holiday will only disappoint, situated as it is on a Sunday and long holiday...
