After nearly a decade of tough times for retailers, the future looks rosy. On Monday, the National Retail Federation released its 2018 economic...
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...
Save Time with Ready-to-Post Valentine’s Day Graphics
The Society of American Florists added five new sharables to its library of Valentine’s Day graphics for members. The Valentine’s Day library now...
Capitalize on Oscar Season to Score More V-Day Sales
Whether Meryl Streep or Margot Robie will take home a Oscar March 4 is anyone’s guess; but one thing’s for sure, we’re in the midst of...
How Your Tone Affects V-Day Sales
It’s not just what you say, but how you say it that affects how much your customers will spend. When taking a phone order, you can ramp up your...
Guest Baker Delights Customers
Last month, the staff at Expressions Unlimited in Greenville, South Carolina had a sweet surprise for customers: a pop-up shop featuring a beloved...
Countdown to Prom: Start Your Prep Today for a Profitable Season
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m. At least, that is how some florists look at prom season — which brings potential...
Profit Blast Heads to the Heartland
Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
Ornaments Help Nurture Relationships, Spur Extra Sales
While prepping her shop for Black Friday and Small Business Saturday, Jennifer Pryor had an “aha” moment when she came across boxes of ornaments...
Want to Meet New Customers? Grab a Beer
Looking to get in front of young, hip customers with cash to spend and lots of people in their lives to buy flowers for? Get thee to a brewery. You...
Santa ‘Paws’ Pulls in A Crowd for New Jersey Florist
Recognizing that pet owners can’t resist a cute photo op with Fluffy or Fido, Stacey Cofka teamed up with her neighbor, a groomer, to organize a...
Mother’s Day Debrief: To Be Open on the Holiday or Not?
Here’s a question most florists have wrestled with at some point: Is it worth it to be open on a Sunday for Mother’s Day? The Society of American...
Millennial Florist Shares Tips on Attracting New Customers
Sustainability. Ease. On-trend color combinations. These were just a few of the topics tackled last month during the Society of American Florists’...
More Effective HashTags in 4 Steps
When a London-based interior designer and tastemaker wanted to bump up interest in wintery permanent botanicals, she took to social media with a...
Christmas Tree Kits Make Easy, Irresistible Impulse Buys
With a few exceptions (Ebenezer Scrooge, the Grinch, Kim Jung Un), people who celebrate Christmas love the holiday's décor. What those millions of...