Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day.
“Media coverage of your business, whether featured in an entire story or as part of a bigger piece, is a third-party endorsement,” said SAF Vice President of Marketing Jennifer Sparks. “It provides unique credibility that doesn’t come from advertising or self-promotion, and it helps to position you as the expert to customers and potential customers.”
For starters, answer reporters’ calls and emails — with a smile. “Florists who keep a smile on their faces amid long days and tough questions come out shining in Valentine’s Day news reports,” she said.
See for yourself in “Florists Use Connections, Charm and Can-Do Spirit to Shine in Valentine’s Day Media” where Sparks reviews some of her favorite articles from 2017.
While you can’t always anticipate the exact questions a reporter might ask, SAF compiled a list of Popular Questions Reporters Ask at Valentine’s Day and Suggested Talking Points Print it out, and keep it handy by your phone in case a reporter contacts you.
For more Valentine’s Day advice, visit safnow.org/vday.