Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big game, there’s still time, and potentially a payoff for the effort.
“The Super Bowl is not just a one-day event,” writes Daniel Vahab on the UPS Store’s Small Business Blog. “There’s lots of excitement to capitalize on and help infuse a big game mentality into your business.”
Watch what’s happening on social. In between plays, check social media for trending hash tags that you can be part of. “When you can relate these hash tags to your business, use them in both print and digital branding to gain more visibility and become part of the conversation,” Vahab suggests. “When users and media outlets search for content related to an event using the hashtag, your business’s social posts can pop up.”
Make a fast promo play. Tap into the high emotion the game generates with flash sales (online or in-store) for fans who want to congratulate, comfort or rib a friend on the other side of the final score. “Think of car dealerships or furniture stores that are known for leveraging this tactic to their advantage,” Vahab writes. “Hosting a limited-time sale creates more of an urgent need to purchase, since the discount is fleeting.” One fun, out-of-the-box approach to remember for next year’s game — or the next major sporting event—former Floral Management Marketer of the Year winner Nielsen’s Florist & Garden Shop is holding a Super Bowl Sunday Snuggles sale, with 30 percent of select pillows and throws through Sunday.