Now that the Valentine’s Day rush is over, the Society of American Florists has compiled six stellar holiday ideas from the association’s members...
Rose Sale Draws Hundreds to Indiana Florist
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few...
Virginia Florist To Hold 13th Anniversary Party
Who says you need to wait for a milestone — or even a round number — year to hold an anniversary party? With all the challenges facing florists,...
NYC Florist Taps Into Pop Culture for Mother’s Day
Mindful that — above all else — moms prize quality time with their kids, Starbright Floral Design in New York City latched onto not one, but two...
Illinois Florist Hosts Royal Wedding Watch Party
On May 19th, all eyes will be on Windsor Castle for Prince Harry’s royal wedding to Meghan Markle, and one floral design studio is capitalizing on...
Boston Florist Woos Reality TV Fans
Earlier this month, a popular reality dating show involved even more drama than usual when the star rescinded his choice of fiancée during the...
Valentine’s Day Event Helps Massachusetts Store Find New Customers
Ever feel like you’re reaching out to the same customers constantly? A shop in Newburyport, Massachusetts, has found a lighthearted way to market to...
Turn the Super Bowl into Super Marketing
Emotions will run high this weekend when the Eagles take on the Patriots. If you haven’t had a chance to hitch your marketing efforts to the big...
Miami Shop To Engage Customers with Girlfriend Gathering
Why pigeonhole Valentine’s Day as a celebration of romantic love? In Miami Beach, Florida, Zoë Galitz, owner of The Posy, wants locals...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
Make Your Holiday Media Hits Last
So you landed some excellent local coverage on Valentine’s Day — congratulations! If you haven’t promoted that media, however, you might be missing...
Are Complicated Discount Codes Holding You Back?
If your discount codes aren’t pulling in the results you hoped to see, it might be time to look at the codes themselves. Around the holidays, when...
3 Tactics for Better Email Open Rates
If you aren't satisfied with the number of customers opening your emails, it may be time to take a look at your subject line strategy and rethink...
Multiple Promotions Keep Christmas Spirit Strong All Season Long for Pennsylvania Florist
Piggybacking on local holiday events can be a great way to get a bump in your holiday traffic without having to create an event from scratch....