Betsy Hall of Hall’s Florist and Garden Center in Stone Mountain, Georgia, serves 15 to 20 high schools each year. She shared tips on how to cater to those teens, profitably, with Floral Management.
Prom, No Pain, More ProfitReady for a four-letter word? P-r-o-m.
At least, that is how some florists look at prom season — which brings potential for sales (and younger customers with a lifetime of floral events ahead of them) but tends to fall smack in the middle of a busy time of year, vying against Mother’s Day and wedding season.
The time to start planning for a lucrative and smooth prom season is now, say florists who have successfully reached out to local high schools and teens, building up their prom success stories with corsage bars, parties, social media contests and a whole lot more. Check out their stories and draft your plan of attack for this year’s season today. (Ahem, get those photos of all-star designs ready to share.)
