Tell the newly engaged and prospective bridal clients that your shop is “Married to Perfection” — so they can “Relax” if you’re handling their wedding flowers. To help members build wedding
business, the Society of American Florists provides promotional materials (boasting those comforting phrases) and marketing advice, and offers special savings on Details Flowers Software.
SAF’s “We’re Married to Perfection” materials include printable and email-able images, customizable fliers, web banner ads, and customizable color and black and white print ads in three sizes — all free to members. Order matching posters and frame them for display in your wedding consultation area and in your bridal show booth. Order matching postcards to distribute at bridal shows and send to prospective clients after consultations. SAF’s “Relax, We Make All the Arrangements” materials include a customizable flier, print ad and radio commercial script. Posters are available to order.
Members can access promotional ideas, sample wedding contracts and bridal show best practices at safnow.org/weddings.
In addition, through a new partnership with Details Flowers Software, SAF members who have never signed up for Details can receive a 14-day free trial and a 15 percent discount on the full price monthly or annual subscription rate for the software. The Details Flowers Software platform streamlines proposals, simplifies the payment process, and ensures clients are profitable down to each arrangement for weddings and events. SAF members can use invitation code SAFrewards at detailsflowers.com.