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Build Your Wedding Business

Typically, wedding flowers account for 10 percent of the total wedding budget. Due to the high service needs, the wedding flower market is still “owned” by professional florists. Boost your wedding business with the following tools, tips and tactics:

Wedding Articles and More Resources

SAF members have access to a large collection of time-saving and productivity-enhancing wedding resources, as listed below. Are you an SAF member?

Bridal Shows

  • Booth Know-How
  • How to Lure Brides at Wedding Shows

Business Advice

  • Trends: Grace Ormonde of Wedding Style
  • Wedding Procedures
  • Tips from SAF’s PFCI Bridal Sense, Scents & Cents seminar

Business Articles

  • Right Size Your Wedding Business
  • Critical Engagement
  • Til Online Reviews Do Us Part
  • Chemistry Matters
  • Is DIY Worth a Try?
  • Say “I Do” to Do-It-Yourself Brides
  • Hands On
  • Who Gives This Bridal Biz Away?
  • Can This Marriage Save My Business?
  • Don’t Play Hard to Get with Brides
  • Master the Ceremony
  • Multicultured Nuptials
  • Weddings 2.007
  • Here Comes the….Bridal Trends
  • Vow For Profits
  • The Knot Knows

Calculating Cost

  • Every Wedding Needs an Electric Guide
  • Wedding Flower Calculator
  • Wedding Worksheet


  • Wedding Consultation/Procedure information for
  • Pre-Consultation Letter for Brides
  • Appointment Confirmation Letter
  • Bridal Consultation Worksheet
  • Deposit Receipt – Use this form when a bride decides to “book”.
  • Electronic Pre-Appointment – Use this form when a bride decides to schedule an appointment.
  • Wedding Main – Use this printed form to take notes and write all the descriptions of flowers during the consultation.
  • Wedding Post-Appointment – This is an excel spreadsheet that is used to quickly add up the cost of the wedding flowers and give this to the bride.
  • Wedding Delivery Checklist – Use this form about 2-3 weeks before the wedding when you meet to finalize all the plans and discuss delivery and servicing.


  • Wedding Contract
  • How to write an effective event-design contract
  • Rental Agreement
  • Invoice

Flowers & Floral Design Articles

  • Fresh Choices
  • Tropical Wedding Tips
  • Designs that Don’t Steal Your Time
  • Aisle Take It: Wedding Accessories

Marketing Materials

  • Handouts, print ads and web ads
  • Content for newsletters and Web site from SAF’s Consumer Web site,
  • Photography for Printed Materials
  • Radio Commercial Script
  • Available for purchase in the SAF Market: Poster

2019 © Society of American Florists

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