Prom season is here, and as high schoolers prepare for the annual rite of passage, many are forgoing the traditional wrist corsage in favor of...
Florists Use Social Media Shops to Target Prom-Going Teens
The corsage of white spray roses with rhinestone accents, pictured adorning a wrist against a maroon dress, is $40, available through Instagram’s...
3 Tools to Promote Prom Flowers
Last year, high school students watched as their end-of-year celebrations were canceled due to the COVID-19 pandemic. This year, they’re eagerly...
Countdown to Prom
Ready for a four-letter word? P-r-o-m. If prom work is more burden that boon, you and your team may be missing some of the key “do’s and don’ts” of...
Hallmarks of an Effective Prom Menu
Just as prom fashion has evolved from the demure tea-length dresses of the 1950s to the slinky, form-fitting cuts popular now, customers today shop...
Tuxedos Boost Ohio Shop’s Prom Biz
Two years ago, Schneider’s Florist became the go-to source for teenage boys preparing for prom in Springfield, Ohio thanks to a new offering:...
Michigan Florist Plans Events to Make Prom Dreams Come True
Prom, one of high school’s most celebrated rites of passage, is quite an expensive experience. According to a Visa survey, the average American...
SAF Member Provides Flowers for Special Needs Prom
For the third straight year, Andreia Boscato Muller, AIFD, the owner of The Flower Studio in Altamonte Springs, Florida, donated her time and her...
Prom Promotion Generates 2.4 Million Impressions
A new social media campaign conducted throughout April by the Society of American Florists scored big with prom-goers, garnering 2.4 million...
SAF’s Instagram Promotion Puts Prom Flowers on Teens’ Radars
In just the first week of paid promotions by the Society of American Florists, a video designed to get teen girls excited about prom flowers has...
Prom Display Entices Teens, Encourages Bigger Sales
As the adage goes, seeing is believing. That’s why Rissee Zimmerman made a visual merchandising display a priority for prom season. To showcase the...
Flowers Elevate ‘The Ask’ for Promposals
Hopeful grooms aren’t the only ones pressured to make grand gestures these days. Over the past 15 or so years, high school students have been coming...
Share New Made-for-Instagram Video to Attract Prom Shoppers
To help members get teens and their parents excited about prom flowers, the Society of American Florists added a promotional video to its Prom...
3 Easy Ideas to Get Ready for Prom Season
Blink! There went Valentine’s Day and Women’s Day. Before you know it, high school students will be preparing for their big dance. To earn their...
Prom Kits Increase Productivity
When it comes to prom, volume is the name of the game. To maximize efficiency and profit potential, one Indianapolis florist has developed a system:...