“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
10 New Ways to Promote #HolidayShopping
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Marketing
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
11 New Graphics to Spread #HolidayCheer
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...
5 Marketing Lessons from Petal It Forward to Build Year-End Sales
Thousands of consumers were reminded last week of the mood-boosting, smile-making power of flowers after more than 650 Petal It Forward floral teams...
One Week to Go! 48 States Plan to Petal It Forward on October 23
More than 360 floral teams in 48 states, Canada and Puerto Rico have notified the Society of American Florists of plans to Petal It Forward in their...
Post Petal It Forward Teasers on Social Media
View this post on Instagram Coming in October! Have you signed up atsafnow.tempurl.host? . #societyofamericanflorists #petalitforward...
Floral Management Spotlights Young Innovators
Marketing wizards. Tech innovators. Supply chain specialists. Management gurus. This month in Floral Management, we’re spotlighting some top...
Suppliers Share Tips on How to Petal It Forward
It’s not just retail florists, growers and wholesalers who participate in Petal It Forward. Suppliers also spread goodwill in their local...
Need a Better Sales Strategy? Learn from an Expert in Kansas City
What makes a good business a great business? A loyal, happy customer base. Your success can come down to making that key demographic — your repeat...
Stock Up with 75 Percent Off SAF Postcards
Postcards are an effective way to alert current and potential customers your shop’s services and specials. The Society of American Florists offers...
SAF Slashes Prices on Statement Stuffers
Statement stuffers are an easy, effective way to create floral reminders and keep your name in front of customers. The Society of American Florists...