At the Farmer’s Petals in Sarasota, Florida, everything that leaves the shop — even a teddy bear that’s made from organic materials — can go back...
Showcase the Value of Sustainable Products
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Marketing
6 Tips for A Winning Marketer of the Year Entry
A clear challenge….a nimble strategy…and quantifiable results — that’s what judges will be looking for in the hunt to find a floral marketing...
Marketing Pros: Time to Show Off
A floral distributor that put its employees front and center in company marketing. A television show about cut flowers. A retailer that created a...
Florists Strategize to Boost December Sales After a Slow Thanksgiving
On the heels of a disappointing Thanksgiving, florists are strategizing ways to boost holiday sales, control costs and respond to consumers’...
Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If...
Grow Your Brand With Influencers
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media...
Leverage Workshops to Create Loyal Customers
You’ve developed a profitable workshop and a marketing plan to get registrations, and the event was a success! But if you really want to leverage...
Amplify Your Brand with a NYC Florist’s Playbook
Nic Faitos likes a big reaction. In both his personality and his marketing strategy, he strives to be unexpected, original and capture attention....
Design, Delivery and Marketing Hacks on Tap for Denver Profit Blast
Derek Woodruff, AIFD, CF, PFCI, of Floral Underground honed his creativity as a designer — as well as his problem-solving and time management skills...
CalFlowers’ Marketing Campaign Boasts Favorable Results
Encouraged by favorable results from CalFlowers’ marketing campaign, “Flowers. Self Care Made Easy,” which promoted the benefits of flowers, a...
Strong Vendor-Buyer Relationships Help Overcome Supply Chain Hurdles
Lani Callister, AAF, fresh flower manager at Ensign Wholesale Floral, was in constant contact with the Ecuadorian farms that the Salt Lake City,...
4 Tips to Rake in Mother’s Day Sales
Need some ideas to jumpstart your Mother’s Day marketing? Here are a few low-cost ways to get your name out in the community. Simple, but Smart,...
20 Social Media Ideas to Post for Stress Awareness Month
“As Tax Day approaches, we can all feel the stress. Flowers are scientifically proven to help us relax. Let us help provide a moment of calm for you...
Save Time and Boost Business with Email Automation
Between juggling supply chain and staffing issues and the daily logistical challenges of selling a perishable product, many floral professionals...
4 Ways to Appeal to Baby Boomers
Older floral customers tend to rely on past purchasing experiences, relish traditional flowers for holidays, and regularly seek to brighten their...