The countdown is on for the Society of American Florists’ 133rd annual convention, Sept. 6-9, at The Breakers in Palm Beach, Florida — four days...
Free Social Media Training for SAF Members
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
SAF Convention to Cover Staffing from All Angles
Despite an apparent epidemic of college graduates struggling to find a job and Americans’ growing appetite for plant-based movements, including...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design...
Customer Service Guru Marks 20 Years
When Tim Huckabee started his sales and customer service training company in June 1997, flower shops with web sites were considered tech-savvy and...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Are You Leaving Money on the Design Bench?
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
New York Florist Hosts Design Class to Pique Interest in Easter Flowers
Despite the existence of a flower called an “Easter lily,” the spring holiday has not been the boon to florists that it once was. In 2015, the last...
SAF to Bring 1-Day Profit Blast to Philadelphia
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the...
Sustainable Design Among Five Trends Slated for 1-Day Profit Blast
How do you design and market in a way that appeals to the sustainability-oriented consumer? How should the personalization mandate – “made for me” –...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Bring the Team to 1-Day Profit Blast in Philadelphia
SAF’s 1-Day Profit Blast in Philadelphia, sponsored by DVFlora on Saturday, March 25, packs design, sales, technology and management education into...
Last Call for PFCI Applications and Tommy Bright Award Nominations
Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you...