What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
When it was time to replace an older vehicle, Susan Palazzo and her daughter, Nicole Palazzo, of City Line Florist remembered the Society of...
In just the first three-quarters of 2016, members bought 71 vehicles using the $500 cash allowance though the Society of American Florists Vehicle...
When your business calls for a little more hauling power, you need a vehicle that can handle the job as well as the road. And with a long-lasting...
Shopping for a new car or work vehicle? All SAF members and family members (in the same home) qualify for a $500 cash allowance on the purchase or...
It’s plain fact that certain vehicle components wear down with time and use. The effect is especially pronounced for work vehicles on the go all day...
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give...
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
There aren't many reasons to rejoice about the timing of this year's Valentine's Day. But one benefit of a Sunday holiday is that it opens up a pool...