A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Why pigeonhole Valentine’s Day as a celebration of romantic love? Mum’s Flowers is encouraging residents of Whitefish, Montana to observe the...
Dreaming of a way to get a bunch of (happy, ready-to-spend) guys in your shop a few days before Valentine’s Day? In Newburyport, Massachusetts,...
When it comes to getting a good value on top quality product delivered efficiently to retail flower shops, Santiago Cock-Rada is adamant:...
Need a quick tool to help ensure your year-round and seasonal team members are working from the same playbook on Valentine’s Day? Teach everyone who...
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with...
Most florists are predicting an increase in Valentine’s Day sales on this year’s Tuesday holiday. For a florist in Glastonbury, Connecticut, that...
We know a certain mega holiday is only a month away, but before you turn the page on December 2016 holiday work, take the time to follow up on some...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Your holiday work has been delivered. Your corporate parties are done. But before you put up your feet and ring in the New Year, make time to plan...
Want to sell something surprising — say a cutting-edge floral design to a discerning customer? Make it familiar (with flowers you know she loves)....
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
Have you ever really listened to what your staff says to customers on the phone? Are they energetic and engaging? Do they upsell and cross sell and...
You probably already know some common customer services phrases that can annoy customers: “Still working on that?” versus “May I clear your plate?”...