The grass is always greener on the other side of the fence. Florists who cater to a less affluent customer base envy uptown competitors with their...
Facebook is one of the best social media platforms a business owner can use to build their business. But with constant changes and updates, it feels...
Social media is crucial to business success. That’s why the Society of American Florists has arranged a special social media training opportunity...
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are...
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for...
Florists looking to drum up sales and increase average transactions in the final stretch before Mother’s Day may want to look at how precisely they...
How do you set prices? Do you offer “charm” prices (those ending in the number 9) or rounded prices? Do you charge for delivery and services...