Get ready to feel and share some serious flower love this fall. The Society of American Florists’ 2015 Petal It Forward campaign was a big success,...
Petal It Forward and Save $50 on IFE Registration
Last October, SAF capitalized on popular pay-it-forward initiatives with Petal It Forward, a public relations campaign to randomly give two bouquets...
Boost Your Prom Sales with New Quiz
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
SAF Women’s Day Campaign Reaches Hundreds of Thousands
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...
First For Women Touts ‘Just Because’ Floral Gifts
Thanks to strategic outreach by the Society of American Florists, tens of millions of American women were reminded last month that “just because”...
Industry Leaders Talk Gut Reactions to Valentine’s Day
Valentine’s Day 2016 has come and gone and the good news may be cold comfort: At least, it’s over. A Sunday holiday, long weekend and — along the...
With Valentine’s Day Coverage, Positive Approaches Pay Off
Feature stories that slammed Valentine’s Day flowers, followed by profiles of industrious florists making good on a busy, busy day, alongside...
Flowers Take Top Spot on “The View”
When “The View” kicked off its Viewer Valentine Week series this week, flowers, professionally designed by a florist, were its first go-to gift...
In Maine, Petal It Forward Still Excites
Looking for a way to bounce back from a bummer of a Sunday Valentine's Day? It’s not too late to get in on the Petal It Forward love. Last week, the...
D.C. Florist Gets Positive PR From Reality Star’s Fundraiser
When "Bachelor in Paradise" alum and Northern Virginia native Ashley Iaconetti called Beth and Lee Herman, owners of Palace Florists in Washington,...
Publicity Pointers To Maximize Your Marketing Campaigns
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison...
Social Media Pumps Up Petal It Forward Campaign
SAF’s Petal It Forward event that took place in New York City and nationwide on October 7 keeps on giving. To keep the momentum of the positive...
REI Opts Out of Black Friday
More than two weeks before Thanksgiving, one national retailer is already dominating Black Friday chatter on social media — and, in shopping season...
Reaching Out to Consumers and the Media
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Industry Companies Team Up to Honor Veterans on Memorial Day
Over the holiday weekend, floral industry companies came together with the Memorial Day Flowers Foundation to honor service members at more than 200...