The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
SAF Graphics Prompt Memorial Day Sales
Remind social media followers about flowers for Memorial Day. The Society of American Florists provides members with Facebook sharable graphics that...
Teleflora’s ‘Just Like Her’ Ads Promote Mother’s Day Flowers through Storytelling
Teleflora’s new Mother’s Day video is playing up the strong bond that exists between adult children and their moms. “Just Like Her” begins with a...
Watch Mother’s Day Mania WebBlast
Are you, your staff, your shop and website ready for Mother’s Day? Really? Find out by watching the 30-minute “Mother’s Day Mania,” a WebBlast...
Free WebBlast to Give Mother’s Day Marketing, Sales Pointers
The National Retail Federation is estimating that 69 percent of those celebrating Mother’s Day will buy mom flowers — so now is the time for...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
APW Prep: Prompt Sales
Encourage customers to recognize administrative professionals next week — and tout the benefits of flowers and plants in the workplace. The Society...
Apply to Win Floral Management Marketer of the Year Award
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League...
The Easter Bunny Loves Flowers
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four...
Attract Teen Shoppers with Prom Quiz Cheat Sheet
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
APW Prep: Spread the News
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
APW Prep: B2B Presentation Portfolios
Administrative Professionals Week (APW), April 23-29, 2017, opens the door to cultivate new business clients and remind current clients of the value...
APW Prep: Send Reminders
Remind corporate clients that a simple "Thank You" can go a long way to motivate employees and build loyalty, and that Administrative...
Social Media Expert to Share ‘Secrets’ of Social Media Reach
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big...
Women’s Day Prep: Generate News Coverage
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...