Who taught you everything you know about flowers and floral design? Who do you revere most as a floral educator? Who in the industry inspires you...
With a new president in the White House, some companies are adding another item to their public relations and marketing to-do list: pre-emptive...
By now you’ve probably got your temporary Valentine’s Day help lined up, but don’t forget to take the time to train them properly and evaluate them...
Planning on attending SAF’s 37th Annual Congressional Action Days (CAD) on March 13-14? SAF is encouraging attendees to share the experience with a...
A letter from a pair of famous first daughters went viral last week—and it included a charming and heartfelt shout-out to a florist. “Never forget...
Here’s some fun news to report to your brides and grooms: When they send out their wedding invitations, they can include some flower love —...
The December holidays brought sweet returns to many florists. According to a Society of American Florists post-holiday survey, 46 percent of...
The lead-up to Valentine’s Day inevitably includes news stories on “high priced” roses (and indirect and direct accusations that the industry is...
Retailers, wholesalers, suppliers and growers coming to the Society of American Florists’ 37th Annual Congressional Action Days, March 13-14 in...
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American...
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead...
David and Leanne Kesler, co-owners of Floral Design Institute in Portland, Ore., are pleased to announce that they will be offering student...
Florabundance, Inc., a wholesale flower distributor serving the United States and Canada, has purchased the site GardenRosesDirect.com. “We are...