If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Florists in 31 States to Date Commit to Petal It Forward on Oct. 11: Goal is all 50 States
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
AIFD Symposium Draws Crowd of 800-Plus
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Free WebBlast on ‘The Economic Effects of Trumponomics’
What is going on with the economy, and how can I position my floral business accordingly? Is...
Learn the Art of Floral Couture in Palm Beach
These days, the list of celebrities who embrace body flowers is ridiculously long. Keira Knightley, Jennifer Lawrence and Kirsten Dunst are among...
SAF Members Recognized for Environmental Efforts
Two longtime members of the Society of American Florists have been recognized by an international agency for their sustainability efforts. During...
Terrarium Bar? Check. Profit Blast Packs Immediate Inspiration
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
Will Marijuana Cultivation Affect Floral Industry?
It’s the Gold Rush all over again in California, except this time the prize is cannabis. With the passage of Proposition 64, passed by the...
Learn SEO Scammers’ Scare Tactics and Giants’ Best Practices at SAF Palm Beach
Chances are you’ve received an email from an unfamiliar company critiquing your website and offering to fix problems affecting your search engine...
USDA Requests Grower Input
Hoping to find ways to improve its “customer service and remove unintended barriers” to participation in its programs, the U.S. Department of...
More Couples Say, ‘Surprise! This is Our Wedding!’
Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Three Floral Businesses to Receive the Century Award in Palm Beach
The Society of American Florists will celebrate the longevity of three floral industry businesses with the SAF Century Award during SAF Palm Beach...
Government Releases New I-9 Form
The United States Citizenship and Immigration Services (USCIS) released an updated Form I-9 last week to help employers verify the identity of new...
Palm Beach Offers Chance to Showcase and Check Out New Products
One way to stand out against local competitors and national companies such as Amazon: Stock the kind of goods customers just can’t get everywhere....