Politics is constantly changing, but what always remains the same is the drama that happens behind the scenes. During the Society of American...
SAF Needs You at Congressional Action Days
“Let’s Make Democracy Personal Again” is the floral industry’s call to action for the Society of American Florists’ 37th Annual Congressional Action...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
Ready-to-Go Graphics, Scripts for Small Business Saturday
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Petal It Forward Video Promotes the Power of Giving Flowers
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
Petal It Forward
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Small Business Saturday Prep: Rally Your Online Community
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among...
Small Business Saturday Prep: Dress Up Your Store
Encourage consumers to support your shop on Small Business Saturday, Nov. 26. American Express provides free customizable marketing resources. Among...
Invite Event Business with “Table for Two. Party of Six. Celebration of the Year.”
The Society of American Florists’ “Table for Two. Party of Six. Celebration of the Year” materials are designed to promote your expertise at event...
Look Out Denver and Columbus, Here Comes SAF’s 1-Day Profit Blast
Looking for a dose of profit-boosting ideas before the holidays kick into high gear? SAF is bringing its popular 1-Day Profit Blast to two markets...
Florists in 49 States Plan 230 Local Events for Petal It Forward
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Premier Products Showcase, Supplier Expo to Foster Connections
Two popular annual events scheduled on the first full day of SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the...
Petal It Forward Prep: Research Local News Reporters
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
Sylvia Cup to Test 13 Designers with Surprise Theme
Next weekend, some of the floral industry’s top designers will go head to head, and flower to flower, in a highly anticipated live competition...
Petal It Forward Prep: Print Flower Cards or Stickers
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...