Have you been dinged by a bounced check? The Society of American Florists has an app to make collections a breeze, and Skip Paal, AAF, of the Rutland Beard Floral Group swears by it. “... Read more
“Are there legal ramifications if I refuse an order when the customer wishes to remain anonymous to the recipient of the flowers?” Need to have a fast chat with an attorney? Give SAF’s legal... Read more
Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and she turned to the Society of American Flor... Read more
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced supplies? If you don’t know the answer to these qu... Read more
What do a unique store app and loyalty program, a new floral holiday, a rebranded bridal spin-off business, and a partnership with a Major League Baseball team have in common? They’re all ma... Read more
Remind social media followers it’s time to hop on over to pick up flowers for Easter. The Society of American Florists provides members with four graphics promoting Easter flowers. Download... Read more
Cost of goods sold and labor are two controllable expenses that can make or break your floral shop. Buying right and using the correct markup are key to profitability. Society of American Fl... Read more
Since 1887, Hortica has uniquely focused on the floral industry and has a vested interest in the success of both the industry and your business. In addition to offering standard property, li... Read more
You have a potentially great idea, but you aren’t exactly sure how to put it into action at your business. Or, you know that you need to make some changes to turn around your shop, but you d... Read more
The Society of American Florists can help members control cost of goods sold, develop current and accurate pricing, and assist bridal customers with budget planning. Created by members for m... Read more
