The U.S. Department of Labor is seeking input from florists to capture more information about floral designers, an effort that could help promote...
What’s a Floral Designer? U.S. Department of Labor Asks for Input
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Digital Power Up: SEO Outsourcing Tips and DIY Risks Â
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this...
A Veteran Sales Director Shares His Top Resource for GrowthÂ
https://vimeo.com/954074519?share=copy The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have...
Can Your Floral Design Skills Win $3,000 and National Prestige?
A contestant in last year's Sylvia Cup Design Competition works on a design piece. The competition is an opportunity for designers to test their...
Increase Online Reviews with One Tap
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists...
The Economy is Growing; Is Your Business?Â
SAF Chief Economist Charlie Hall, Ph.D., will deliver a keynote at SAF Miami 2024, providing business owners with key insights into the economy. For...
Breeders and Growers: Can Your Flowers Compete Among the Best?
SAF's Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest...
Find Innovative Solutions in A Tight Labor MarketÂ
Breen's Florist in Houston recruits from FFA programs, which is how the shop found employee Elyse Bilanoksi. You probably don’t have to look further...
Try These AI Tools to Boost Engagement on Social
Florists can wear a lot of hats — marketing maestro, sales driver, artistic lead and mentor, to name a few. It’s okay if social media master doesn’t...
Sales of U.S.-Grown Cut Flowers IncreaseÂ
**U.S. Grown Cut Flower Sales Rise in 2023**
Sales of U.S. grown cut flowers increased by 5.1% in 2023, with smaller floriculture operations growing by 27%. Total floriculture sales remained steady at $6.690 billion. California led in cut flower sales with $211 million. The number of floriculture producers rose by 14.2%, reflecting a shift towards smaller, local operations.
Mother’s Day Flower and Plant Sales Inch UpÂ
Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day,...
Put Your Hat in the Ring for Five Grand
The winner of the 2024 Marketer of the Year award receives $5,000 and a cover story in Floral Management magazine. Does your business’s marketing...
Expert Strategies for Drama-Free Family Business Transitions
Ian Prosser, AAF, AIFD, PFCI, and his daughter, Zoë Gallina, AAF, of Botanica Design Studio in Tampa, Florida, used a mediator to help them transfer...
Think ‘Outside the Vase’ to Drive Father’s Day Sales
There’s plenty of opportunity for florists to net sales for Father’s Day with some planning and creativity. With Mother’s Day barely in the rearview...
Negative Publicity Watch: Plant Company Apologizes for Mother’s Day Ad
SAF reached out to several companies that bashed flowers to promote Mother's Day gifts. A plant and pot company that posted a social media video of...