Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride.
As the 2017 Trend Forecaster for International Floral Distributors Inc., the Savannah, Georgia-based designer immersed himself in the rituals of the newly engaged: He dug into the authoritative literature (Grace Ormonde, Martha Stewart Weddings, BRIDES), spent countless hours on the blogosphere (The Knot, Style Me Pretty, Worth Global Style Network, Fashion Snoops), bookmarked dressmakers’ websites for easy access to Vera Wang’s and Monique Lhuillier’s latest creations, attended bridal shows around the country, and became a frequent window shopper in Nordstrom’s and Neiman Marcus’s wedding departments. Next, he amalgamated all that he’d seen, curating his findings into three distinct themes — Romantic Enchantment, Natural Selection and Modern Sophistication — which he happily discussed in detail with Floral Management.
Read all about those themes and how to put them to work in your next bridal consultation in the current issue of Floral Management magazine.
