Eager to stand out from the crowd as you meet with brides and grooms this summer? A solution may be growing in your own back yard: spring flowering branches. Flowering branches are available... Read more
Ready to pump up your wedding and event business by creating more connections and drumming up more interest on social media? Good for you! Your first stop is obvious, according to Alicia Sch... Read more
To charge or not to charge? That’s a long-standing question when it comes to wedding consultations. This month in Floral Management’s Growth column, Patrick Kellly of Stein Your Florist in P... Read more
Wedding trends vary by region but one trend that’s popping up at ceremonies, receptions and more all around the country? Greenery. “Greenery has been present at l... Read more
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples... Read more
On May 19th, all eyes will be on Windsor Castle for Prince Harry’s royal wedding to Meghan Markle, and one floral design studio is capitalizing on the hoopla by hosting an authentic, interac... Read more
When Alexa Maniaci started running Anna Rose Floral & Event Design in North Haledon, New Jersey, seven years ago, she thought the logistics of wedding work seemed unnecessarily cumbersom... Read more
If you’d like to land more grandiose weddings, search for chances to rub elbows with affluent people. “Money goes where money is,” said Jennifer Harvey, CAFA, CFD, a freelance designer in Br... Read more
When it comes to weddings and pricing, beauty is usually not a problem for the floral industry. Retail florists excel at beauty. Profitability is another story. Although many florists make g... Read more
Like millions of Americans, Amanda Allen sets New Year’s resolutions. Unlike the masses, she actually enjoys hers. Rather than committing to something torturous (purge the pantry of sugar, s... Read more