Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract should entail with courses on the Society of Am... Read more
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to consider. In the May/June issue of Floral Managem... Read more
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week. “The influx of work has led to double and... Read more
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the latest issue of Floral Management, Floralife’... Read more
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding flowers.” To capture their attention, he... Read more
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business owners have to plan strategically, price ac... Read more
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in 2023 and 2024. But that record-breaking dem... Read more
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of American Florists has a course to help you create... Read more
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up to date, iron clad and appealing to potenti... Read more
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help. The Society of American Florists has a vari... Read more
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.