In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week. “The influx of work has led to double and... Read more
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the latest issue of Floral Management, Floralife’... Read more
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding flowers.” To capture their attention, he... Read more
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business owners have to plan strategically, price ac... Read more
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in 2023 and 2024. But that record-breaking dem... Read more
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of American Florists has a course to help you create... Read more
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up to date, iron clad and appealing to potenti... Read more
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help. The Society of American Florists has a vari... Read more
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first postponed and ultimately cancelled due to COVID-1... Read more
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have emerged. Floral Management tracks the shifts in... Read more
