Eileen Weber, AAF, has created many Mocha Mousse-inspired designs over the years for her bridal clients at Lake Forest Flowers in Lake Forest,...
Are you ready for the wedding rush? Save time on wedding design training and get guidance on what a polished, up to date and ironclad contract...
Increasingly, couples want Instagram-worthy wedding decor with little environmental impact. It can be done, but there are several factors to...
In the last year, weddings and events at Allen’s Flowers in San Diego, California have skyrocketed, averaging anywhere from three to nine each week....
Beaches, vineyards, gardens, ranches. Summer’s alfresco wedding venues can be brutal on flowers, even when the couple springs for a tent. In the...
Tucson, Arizona florist Don Coleman, AAF, knows what phrase newly engaged couples in his community type when scouting for a florist: “Tucson wedding...
Being a successful event florist requires more than being able to design beautifully. With the inflationary pressures of today’s economy, business...
More than 2.6 million weddings are expected this year — the most since 1984 — according to The Knot, whose research anticipates similar numbers in...
The holidays are a prime time for engagements, which means happy couples will soon be seeking wedding services from florists. The Society of...
After a year of cancellations, postponements, and reduced guest lists, weddings are back. It’s more important than ever to ensure contracts are up...
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help....
Last year’s spring and summer event cycle ground to a halt as weddings, graduations, family gatherings and a host of other events were first...
As with food and fashion, trends in the floral industry arise for myriad reasons. Out of the ashes of the pandemic, new styles and themes have...
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no...
Prepare for a successful Mother’s Day and wedding season with some tips from the Bill Doran Company. Get ready for a great Mother’s Day. On the...