Like many florists, Andreia Boscato Muller, AIFD, FSMD, has seen a wave of postponements with her 2020 wedding clients, prompting her to launch an à la carte collection to court a new demogr... Read more
With many weddings and events on hold, many event florists are struggling to find a path forward. Floral Management columnist and longtime florist Heather Waits has a suggestion: Use this ti... Read more
According to The Knot’s Real Weddings Survey, the average American couple will spend almost $34,000 on their big day, allotting about $2,400 to flowers and décor. Tim Farrell, AAF, AIFD, PFC... Read more
Ready for some lush wedding inspo to share with your customers? The David Austin Wedding and Event Roses team recently released a new video, “An English Country Wedding,” that celebrates a “... Read more
When you read the phrase “bachelorette party,” what comes to mind? Plastic tiaras? Sky-high stilettos and dancing on tables? Drinks galore? For many millennial brides, the send-off before th... Read more
Eager to stand out from the crowd as you meet with brides and grooms this summer? A solution may be growing in your own back yard: spring flowering branches. Flowering branches are available... Read more
Ready to pump up your wedding and event business by creating more connections and drumming up more interest on social media? Good for you! Your first stop is obvious, according to Alicia Sch... Read more
To charge or not to charge? That’s a long-standing question when it comes to wedding consultations. This month in Floral Management’s Growth column, Patrick Kellly of Stein Your Florist in P... Read more
Wedding trends vary by region but one trend that’s popping up at ceremonies, receptions and more all around the country? Greenery. “Greenery has been present at l... Read more
Although brides have plenty of online planning tools at their disposal, many prefer the guidance of a professional. According to Wedding Wire’s latest Newlywed Report, 31 percent of couples... Read more