Save the date? More like, spring the date on your guests at the (very) last minute. Last week, we told you about a New York Times story noting an...
It’s crunch time before a major holiday and you want to squeeze in a few final sales. Post movie quotes to motivate procrastinators without...
Over the past year, Michael Skaff, AAF, AIFD, PFCI, made it his mission to enter the world of the modern bride. As the 2017 Trend Forecaster for...
Even though they attract big crowds, wedding shows can be tricky places to connect with brides — precisely because of all those people. Some brides...
The “secret” to more profitable wedding work may be as simple as raising your prices or offering couples a service they want but never realized you...
As a wedding and event florist, you're constantly bombarded with opportunities to make more revenue. But if your profits are not growing in tandem...
Promote your wedding business with the Society of American Florists’ “We’re Married to Perfection” materials. The materials feature a professional...
As we count down to 2017, Society of American Florists editors combed through the Sales Wake Up archive to find top stories from the past year — and...
Forty-three percent of engagements happen between November and January, which means your next wedding clients will be entering the planning stages...
The economic recovery may be slower than many would like, but when it comes to spending on weddings and events, many people are happy to put down...
Keep it simple. Keep it short. And — write down your thoughts beforehand. Those are some of the tried-and-true wedding toast tips collected by the...
If you’re looking to shake up your wedding business this summer — and find some new opportunities for additional transactions and upsells — take...
What does the presidential election have to do with centerpieces for weddings planned for June 2017 — or, for that matter, your VIP customer who is...
We told you last fall about one bridal trend raising eyebrows (and hemlines on tops) — bare midriffs. Now The New York Times has turned its...
Want to wow your wedding customers with a look they just can’t find on Pinterest (and increase your average wedding transaction in the process)?...