A feel-good PR campaign from SAF has exposed people to positive messages about flowers and flower-giving more than 131 million times. Just two weeks...
Social media is a visual medium and consumers love to watch short, feel-good videos. To keep the momentum going from it’s Petal It Forward program...
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate...
“Step back in time with a visit to our boardroom, featuring members of the Floriculture Hall of Fame,” the Society of American Florists shared in a...
The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
A few weeks ago, a man had some beef with Wendy’s, which resulted in a now famous Twitter exchange. The fast food company posted a photo of someone...
Does this graphic make your heart smile? It likely will make consumers smile — and spur them to order Valentine’s Day flowers. The Society of...
Update your social networks and get followers ready to support your shop on Small Business Saturday, Nov. 26. American Express provides free...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
The ideal complement to a great advertising campaign? A great public relations push. And just like you’re focusing more of your advertising energy...
Prom is a major rite of passage for teens, and often the first time they buy flowers from a local professional florist. SAF is doing its part to get...
Hearing more chatter about Women’s Day this year? Don’t be surprised. Hundreds of thousands of consumers now know more about Women’s Day, thanks to...