Profile images with text or shapes in the corners will need to be corrected, as they will appear distorted or hidden.
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers.
Earlier this month, Twitter announced major functional and aesthetic updates to its desktop and mobile interfaces. The changes, reflected on the Twitter app as well as TweetDeck, are part of an effort to make the network “lighter, faster, and easier to use.”
One change that’s especially significant for florists: the shape of the profile image. A full square is now a perfect circle.
If possible, choose a circular or central profile image so no details appear covered.
That tweak may sound subtle, but if you use a shop logo as your profile image, the change could wreak havoc on your branding, requiring you (or your graphic designer) to re-create your logo with more space in the corners or to create a different logo that requires less space.
Read more about the changes to Twitter’s interface, including how a new side navigation menu functions, where Safari users can now locate article and website links, and the thought process behind the company’s change in typography.
