Tying in to the much-anticipated release of “The Last Jedi,” the latest episode in the “Star Wars” franchise, one Beantown flower shop is selling...
Tim Lawing, AIFD, of Tim’s Touch Flowers & Gifts in Lexington, South Carolina, has a plea for florists. “Don’t use the ‘F’ word,” he said....
Haul out the holly. Fill up the stockings. Christmas 2017 is shaping up to deliver cheerful returns to retail florists. That’s the pre-holiday read...
Joy to the world! The Pantone Color Institute has selected its 2018 color of the year and it’s especially “florist friendly.” Last week the...
If the words midcentury, modern, or Scandinavian make you want to run screaming from a curated room of blond furniture and into a space jam-packed...
A number of high-profile national outlets—including The Wall Street Journal — have recently turned their attention to a tradition among Texas teens...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Seven years ago, Brad Weinstein came across a story in Floral Management about a florist who hosted a live floral design contest with community...
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...
Whenever Darenda Darnell-Garbarz, AIFD, sees a bridal consultation on her calendar, she makes sure she has some proteas. “Not many clients are...
How’s business? Pretty good! That was the generally cheery picture that emerged from a recent Society of American Florists survey on first...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...
More than 800 floral designers gathered last month in Seattle for a mega dose of inspiration during the American Institute of Floral...
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
What do Sears, RadioShack and Bebe have in common? They’re closing brick-and-mortar stores. And, they aren’t alone. As of mid-June, 4,789 store...