Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Fresh flowers and beautiful design alone do not make a successful florist. It’s that reality that’s driving veteran florist Carolyn Gulbankian...
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
Talk about instant inspiration and return on investment. Two days after attending the Society of American Florists’ 1-Day Profit Blast in St. Louis,...
With high temperatures expected to reach 102 degrees Fahrenheit in St. Louis, Missouri this Saturday, July 22, florists there can beat the heat and...
Even the most resourceful and bottom-line oriented retailers likely have a goldmine of unrealized profit — buried in their costs, said retail floral...
How did a retailer experience an increase in sales of more than 30 percent year over year? How did another retailer see the highest sales day in a...
When Ford set out to survey the retail landscape at the start of 2017, it found something notable: 48 percent of Americans say they’ll buy more from...
Gretta Boehme of America’s Florist in Bound Brook, New Jersey, said her decision to attend the Society of American Florists’ 1-Day Profit Blast last...
The next stop on the Society of American Florists’ 1-Day Profit Blast road show is less than a 25-minute drive from the Liberty Bell in the...
The Society of American Florists has tapped Laura Daluga, AIFD, to headline SAF’s 1-Day Profit Blast in Philadelphia on Saturday, March 25. A fourth...
Seventy-five floral industry members came together on November 6 in Columbus, Ohio, to learn how to make parties more profitable, unearth “hidden”...