After the longest summer break in history, school children around the country are preparing to hit the books again — some, in traditional classrooms...
Florists Promote ‘Back to School’ Flowers
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Marketing
Raise Awareness Now for Grandparents Day
Grandparents Day, a day focused on honoring grandparents around the country, is September 13 this year. This day is an opportunity for your...
Take Advantage of SAF’s Social Media Graphics
The Society of American Florists has created new social media shareables to promote flower buying for the rest of the summer. Since social...
Marketing Messages That Sell
Fortune favors the proactive. “People won’t buy something if they don’t know it exists,” said Jennifer Barnard, the fourth-generation owner of...
Florist Shares Marketing Messages that Drive Sales
Before the pandemic, Jennifer Barnard of Tillie’s Flower Shop in Wichita, Kansas, was a little hesitant to jump on Facebook Live. Now, she’s a daily...
Florists Talk Social Media Tips, Marketing Messages
You made it through the spring holidays — now, what’s your plan for driving sales through the dog days of summer? Next week, as part of its Reignite...
Virtual Flowers Generate Revenue, Help Forecast
Even if you’ve closed your shop, you can still capitalize on one of the biggest floral holidays of the year, by promoting virtual arrangements —...
Take 75 Percent off Postcards, Posters and Stuffers in SAF Store
“Mood Changer,” “Happiness Delivered,” and “Make Any Day Special” headline the postcards flying off the shelves as part of the Society of American...
10 New Ways to Promote #HolidayShopping
“Close at 5? Oh no, Santa won't be having that. We are extending our hours to help you keep your sanity in reach! (insert your shop’s store hours...
Get #LastMinute Consumers #ChristmasShopping with You
“Feeling more frazzled than dazzled by the pace of the holidays? Sit back, sip some eggnog and let us deliver. We’re ready to load up the sleigh and...
11 New Graphics to Spread #HolidayCheer
“All I Want for Christmas is Hue,” “Life of the Party,” and “Friendships are evergreen” are among the latest graphics added to the Society of...
Tears. Delight. New Customers. Floral Pros in 50 States ‘Petal It Forward’
When Brian Wheat, AAF, PFCI, took to the airwaves in Denver last week to promote Petal It Forward, he figured he’d drum up some excitement for the...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Invite Reporters to Your Holiday Open House
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your...
Shop Video Captures the Joy of Receiving Flowers
Mere hours after delighting strangers with flowers last week for this year’s Petal It Forward, the team at Countryside Flower Shop, Nursery and...