Taking part in the Society of American Florists Petal It Forward event on Oct. 11? (We hope so!) Here’s a quick tip to keep in mind: When handing...
Florists in 181 cities in 44 states, plus Washington, D.C., and Canada, have so far told the Society of American Florists of plans to hold Petal It...
Florists who participated in the last two Petal It Forward efforts said their No. 1 time-saving tip was to buy or ask for donations of ready-made...
At press time, florists in 38 states and Canada had notified the Society of American Florists of plans to hold Petal It Forward events in their...
From processing flowers and assembling bouquets to attaching stickers or cards and representing your shop as “Happiness Ambassadors,” having a few...
One secret to success during the Society of American Florists’ upcoming Petal It Forward event? Ask suppliers for help — and do it fast. “The sooner...
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s October 11...
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional...
Show the power of flowers and engage with your followers and customer by sharing this Petal It Forward video on social media. Here are some some...
Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...