Ready to hit the ground running in 2018? For a jolt of energy and education, join your peers and some of the brightest minds in the industry on...
What do a protea, Moscow Mule mug and a troll doll have in common? These are three “tools” Laura Daluga, AIFD, has used to surprise and delight...
Remind customers that university research has shown that poinsettias are not poisonous to people and animals. The Society of American Florists...
Connecting with millennials and down-sizing boomers. Running events more profitably. Increasing average orders. Finally (finally!) getting a handle...
Nicole and Sue Palazzo had already landed in South Florida on Tuesday, September 5, when they got the bad news: due to the threat of Hurricane Irma,...
More than 770 floral industry members traveled to Miami last week for The Wholesale Florist & Florist Supply Association’s 2017 Floral...
Knowing what to charge wedding and event clients can be tricky. When retailers miscalculate, they risk not making a profit. Fortunately, help is on...
Here’s a trend you’ve probably heard something about already: Most millennials aren’t dreaming of or investing in McMansions. (Maybe in the pages of...
What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Fresh flowers and beautiful design alone do not make a successful florist. It’s that reality that’s driving veteran florist Carolyn Gulbankian...
See how Laura Daluga Aifd puts together this spectacular spiral hand tied bouquet in just 11 minutes at SAF’s Profit Blast. Posted by Society...
When SAF canceled its convention on Sept. 5, a day before the four-day event was to begin, the decision elicited a simultaneous sigh of relief,...
Close your eyes and mentally fast forward a decade or two. What does your business look like, and who’s in charge? Millennials make up 35 percent of...
Nearly four months have passed since officers forcibly removed David Dao from a United Airlines flight, but the image of the doctor’s bloodied face,...
What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big-ticket item for...