What’s the ROI of the Society of American Florists’ 1-Day Profit Blast? Instant money in the register back home, according to one shop in...
Promote “Happiness Delivered” with New Graphics
Rutgers University research shows flowers create instant delight and have a long-term positive effect on moods. The Society of American Florists’...
How to Make Delivery Profitable and Palatable
Imagine the following scenario. A young man visits your website, selects a $50 design and pulls out his credit card. He inputs delivery and payment...
Every Order Deserves the Royal Treatment
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Save $500 on a New Vehicle
When it was time to replace an older vehicle, Susan Palazzo and her daughter, Nicole Palazzo, of City Line Florist remembered the Society of...
Section 179: Work Vehicles and What You Need to Know
In just the first three-quarters of 2016, members bought 71 vehicles using the $500 cash allowance though the Society of American Florists Vehicle...
Members Save Big During Ram Commercial Truck Season
When your business calls for a little more hauling power, you need a vehicle that can handle the job as well as the road. And with a long-lasting...
Members Receive Discounts on FCA Vehicles
Shopping for a new car or work vehicle? All SAF members and family members (in the same home) qualify for a $500 cash allowance on the purchase or...
Get Your Work Vehicle Ready for Summer Driving
It’s plain fact that certain vehicle components wear down with time and use. The effect is especially pronounced for work vehicles on the go all day...
5 Questions to Ask Your Team the Week After Mother’s Day
Before you decompress from Mother’s Day and while you can still recall details, debrief with staff on what went right, what went wrong and simply...
Coach Delivery Staff to Make a Great Impression
This Mother’s Day weekend and year round, your delivery staff is on the front lines of customer service. Here are some pep talk pointers to give...
Back at the Shop, Florists Put Ideas Gleaned in Cincinnati to Work
Nearly 70 floral industry members from 17 states and Canada gathered for SAF’s lightning-fast, info-packed 1-Day Profit Blast, held April 16 in...
ISO Dependable Delivery Drivers for Valentine’s Day? Call the Post Office
There aren't many reasons to rejoice about the timing of this year's Valentine's Day. But one benefit of a Sunday holiday is that it opens up a pool...