Have a legal question? Need to have a fast chat with an attorney? Jaimee Layton, owner of Forked River Florist in Forked River, New Jersey, did and she turned to the Society of American Flor... Read more
Asking Congress to keep flowers affordable, protect floriculture’s workforce and invest in floral research is what 119 retailers, growers, wholesalers and suppliers from 30 states, the Distr... Read more
You post consistently to your social media pages. You add photos, videos and then — nothing. A few comments, maybe a few likes or shares, and a big old sense of frustration on your part. The... Read more
The Society of American Florists makes promoting International Women’s Day (annually March 8) easy with strategic advice, a promotional video, graphics, suggested social media text, and mor... Read more
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the smile-generating impact of the Petal It Forw... Read more
If you love talking about flowers and presenting programs for garden clubs or industry groups, you’re three quarters of the way to earning the PFCI certification you deserve. The only thing... Read more
“Let’s Make Democracy Personal Again” is the floral industry’s call to action for the Society of American Florists’ 37th Annual Congressional Action Days (CAD), March 13-14 in Washington, D.... Read more
Want reporters to think of you first for their feel-good Valentine’s Day stories? Invite positive news coverage by reaching out to business or lifestyle editors with a small floral arrangeme... Read more
Are you spending time trying to collect bounced checks instead of running your business? The Society of American Florists has an app for that. SAF and Money Transfer Systems Inc., a leader i... Read more
Are you hosting a holiday open house? Make sure the media is on your guest list, said SAF Vice President of Marketing Jennifer Sparks. “Surely your shop will be at its finest while you are s... Read more