The Society of American Florists makes promoting prom flowers a snap with social media graphics and suggested posts — all free for SAF members...
The Society of American Florists makes promoting Administrative Professionals Week (APW), April 23-29, easy with 11 radio commercial scripts, a...
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, a customizable press release,...
What does it take for a florist to land front and center in a national style magazine article about Valentine’s Day flowers and the “hot guys” who...
The Society of American Florists makes promoting International Women’s Day (March 8) easy with promotional ideas, fliers, counter cards, posters,...
While the Hollywood Foreign Press Association honored the best in film and American television on Jan. 8, the floral industry celebrates its leading...
You could be the one who pinpoints the next Floriculture Hall of Fame inductee or another top industry award recipient. Or, you might be standing in...
Reporters conduct research in January for Valentine’s Day “test order” news stories, when they pose as consumers ordering flowers. Published in...
Looking for a fun way to show the power of flowers and engage your social media followers and customers? Share this poignant video showcasing the...
SAF’s 2015 Petal It Forward program generated millions of consumer impressions with positive messages about the powerful effects of giving and...
On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230...
Pitching the news media might not be part of your daily job, but it’s a key element to generating local news coverage for your shop’s Petal It...
The Society of American Florists is at it again, tapping into the popularity of random acts of kindness with its public relations campaign, "Petal...
Want to position your business as a positive force in your community, make consumers feel good about you — and give a morale boost to employees at...
SAF Vice President of Marketing Jennifer Sparks will discuss Petal It Forward during the International Floriculture Expo in Chicago. Her educational...