A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and...
United’s Mistakes Present PR, Customer Service Lessons for Businesses
“It made me cringe.” “What were they thinking?” “Totally avoidable.” Those are just some of the responses floral industry members are sharing in...
Floral Industry Sees Push for More Research Funding in ‘First 100 Days’
In the first 100 days of the Trump administration, floral industry members have successfully pushed members of Congress to support floriculture...
Target, HuffPost Knock Mother’s Day Flowers
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...
Want to Improve Design Room Efficiency? Talk to your Designers
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...
Michigan Floral Association Presents Lifetime Achievement, Service Honors
A 50-year floral industry veteran who has made a lasting mark in both design and special events has received the 2017 Lifetime Achievement Award...
Florida Leatherleaf Will be in ‘Tight Supply’ on Mother’s Day
A major storm last fall and an unusually warm winter mean that supplies of Florida leatherleaf will remain tight for Mother’s Day, say growers in...
Mother’s Day Predictions: More Money, More Flowers and More Small Business Patronage
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are...
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...
Surge in Popularity of Online Shopping Brings ‘Sea Change’ to Retail
Customers’ love of e-commerce has changed the modern retail environment — and the shift for some brick-and-mortar businesses, particularly in...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
SAF Leader Appointed to USDA Advisory Committee
A longtime volunteer leader with the Society of American Florists has been named to an influential committee that provides insight and advice to the...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...
Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
AFE Awards 2017 Paul Ecke, Jr. Scholarship
The American Floral Endowment (AFE) has announced the recipient of the 2017Paul Ecke, Jr. Scholarship. Kaylee South, a Ph.D. student at The Ohio...