A New York City florist’s efforts to put stunning floral designs in unexpected public places is being called the “prettiest pop up ever” and...
Target, HuffPost Knock Mother’s Day Flowers
The second-largest discount store retailer in the United States and an influential online news aggregator and blog disparaged Mother’s Day flowers...
Coach Disses Flowers, SAF Responds
Leather goods brand Coach is telling its customers to “Forget Flowers: Give Mom something that’s just her style.” It’s a tactic used by many gift...
Florida Leatherleaf Will be in ‘Tight Supply’ on Mother’s Day
A major storm last fall and an unusually warm winter mean that supplies of Florida leatherleaf will remain tight for Mother’s Day, say growers in...
Michigan Floral Association Presents Lifetime Achievement, Service Honors
A 50-year floral industry veteran who has made a lasting mark in both design and special events has received the 2017 Lifetime Achievement Award...
Want to Improve Design Room Efficiency? Talk to your Designers
How many times a day does your designer walk to a water source to fill a vase? How much energy each week is devoted to recovering misplaced...
Mother’s Day Predictions: More Money, More Flowers and More Small Business Patronage
Sixty-nine percent of consumers plan to buy Mother’s Day flowers next month, in what could be a record-breaking holiday. In fact, consumers are...
FTD Teams Up with Certifying Agency for Green Effort
A new partnership between FTD and a certification programmed aimed at identifying “green” businesses could help some florists better market their...
Members Save $50 on IFE Registration, Meet SAF Staff
Headed to the International Floriculture Expo (IFE)? Members of the Society of American Florists receive a special discount off IFE registration and...
APW Sales: Ask and You Shall Receive, Say Some Retailers
Partnerships, persistence and patience. Those three attributes seem to be a common thread among florists who experienced success last year with...
SAF Leader Appointed to USDA Advisory Committee
A longtime volunteer leader with the Society of American Florists has been named to an influential committee that provides insight and advice to the...
Surge in Popularity of Online Shopping Brings ‘Sea Change’ to Retail
Customers’ love of e-commerce has changed the modern retail environment — and the shift for some brick-and-mortar businesses, particularly in...
Go for the Gush
A celebrity goes out for brunch and then disses the restaurant on Twitter. A woman takes to Yelp complain about sub-par service at a local clothing...
Petal It Forward Prep: Set the Wheels in Motion
The Society of American Florists’ 2017 Petal It Forward campaign date is set for Wednesday, Oct. 11, 2017, and now is the time for suppliers,...
Free WebBlast to Prep Retailers for Mother’s Day
Mother’s Day requires all hands on deck. That’s why the Society of American Florists is bringing in four experts to address the hot spots flower...