Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of...
Petal It Forward Video Reaches Nearly 223K Views and Counting
The Society of American Florists’ 2-minute YouTube video showing the emotional responses to the Petal It Forward effort in October has racked up...
Petal It Forward 2017 Creates ROI on ‘Feel Good’ Effect
Call it the do-gooder or feel-good effect: According to a Unilever study, a third of consumers choose to buy from companies that promote...
Petal It Forward Prep: Partner Up
For one florist in Kokomo, Indiana, a one-day, feel-good campaign last year led to happy customers, glowing press coverage — and requests from her...
Petal It Forward Prep: Get Your Ducks in a Row
For Valerie Lee Ow, participating in the Society of American Florists’ Petal It Forward event last year was a feel-good effort for customers — and...
Petal It Forward Prep: Logistics Checklist
The countdown is on for Petal It Forward on Wednesday, Oct. 11, and now is the time to prepare, said Society of American Florists Vice President of...
Florists in 31 States to Date Commit to Petal It Forward on Oct. 11: Goal is all 50 States
Florists across the country and Canada are getting ready to show their communities how good it feels to give and receive flowers. At press time,...
Petal It Forward Prep: Order Flower Cards and T-Shirts
If you haven’t already, now is the time to create and order Petal It Forward logo materials in advance of your Oct. 11 event. The Society of...
Petal It Forward Prep: Scout Your Location
Deciding where to hold your local Petal It Forward event on Oct. 11 deserves attention now. Who do you want to reach? Business professionals?...
PFCI to Induct Six Speakers in Palm Beach
The Society of American Florists will honor six professionals with induction into Professional Floral Communicators – International (PFCI) during...
Explore the Future of Retail at SAF Palm Beach 2017
The retail industry changed drastically in the 1990s, when the invention of the World Wide Web allowed shoppers to place orders at any hour of the...
How a Family Florist Plans to Take on a City’s Downtown Boom
For Cameron Pappas, 28, and his father, Gus, 70, the revival of downtown Birmingham, Alabama, comes at a fortuitous time. With 300 residential...
Number of H-2B Workers Increased
On July 19, 2017, the US Department of Homeland Security (DHS) and the US Department of Labor (DOL) issued a temporary rule authorizing an increase...
UFN Announces New Innovations for Florists
Since first announcing its existence to the world, with its then industry-shaking, “We don’t make a penny until you do!” payment structure, UFN has...
SAF Florists Collects 1,900 Pounds for Food Banks
Seven years of collecting nonperishable food, seven tons collected for food banks in Pennsylvania and Ohio. Sister companies Royer’s Flowers &...