In the run-up to Thanksgiving, Christmas (and, for that matter, Valentine’s Day), make sure blogging is on your daily to-do list. Otherwise, you’re...
Michigan Florist Partners With Local Vendors for Holiday Party
Camaraderie and charity help a Michigan florist kick off the holidays on the high note. Blumz…by JR Designs in Ferndale, Michigan, hosts its fifth...
What’s Your Customer Response Time?
What you say to customers matters — as does when you say it. No one likes to wait, but customers with a problem or a question have even less...
Ultimate Floral Industry Supply Guide
Inspired by the phenomenal flowers and products in this month's Floral Management? Want to upgrade your designs with some modern touches — maybe a...
Two Dozen Daily Deals Drives Yuletide Traffic for Oregon Florist
Determined to end the year on a high note, Doug Fick treats the holiday season as a marathon, not a sprint. The owner of Broadway Floral Home and...
‘Butterfly Moments’ Yield More Effective Copy
We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...
How Some Mini Pumpkins Saved Thanksgiving For One Oklahoma Florist
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You're not alone. After watching Thanksgiving...
Thanksgiving Web Ads
Help flowers find their rightful spot on the table next to the turkey, stuffing and pumpkin pie with SAF’s Thanksgiving collection of web ads....
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF's 1-Day Profit Blast, Saturday, November 14,...
Sign Up For Small Business Saturday
Last year, 88 million people patronized a small business during the Thanksgiving weekend, according to a report by the National Federation of...
Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these...
Four Simple Ways to Get Your Blog Posts More Views
Anyone who's ever tried blogging knows it's a challenging art. Between coming up with compelling content, finding your voice, tracking down...
Enhance The Shopping Experience, Increase Sales
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...
Perk Up Fall Sales With Pumpkin
In search of a simply irresistible add on gift? Take a cue from Starbucks and Trader Joe's and pedal the orange stuff. Few things are more...
Send Out Holiday Save the Dates
Before you can even say, “Deck the halls,” the holiday season will be once again be upon us. (Funny how time seems to speed up every fall...) You...