Before you can even say, “Deck the halls,” the holiday season will be once again be upon us. (Funny how time seems to speed up every fall…) You can be sure your customers will have umpteen invites and errands filling their calendars in November and December. Squeeze out the competition by sending out a “save the date” reminder for your holiday open house now. Not only will you get on customers’ radars before they’re overwhelmed, but you’ll also minimize your own stress by getting a head start on the party planning. And on that subject, if you’d like some pointers, check out “A 12-Step Guide to Organizing Programs that Educate, Motivate and Captivate,” from SAF’s Professional Floral Communicators – International.