Scare up some sales with SAF’s Halloween web ads. These colorful graphics will get customers thinking beyond the gourd for their fright-night party...
Start Marketing Homecoming Flowers
School dances aren’t solely springtime rites of passage. As temperatures drop and leaves turn colors, high schools and colleges around the country...
With Millennials, Experiences Trump Objects
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a...
Start Boosting Holiday SEO Now
You wouldn’t go into the holiday season without the right inventory of hard goods, gift items, signage and shop décor. Be sure to do the same for...
Rethinking Your Health Coverage? Start Here
Working in partnership with Digital Benefit Advisors, a leading national employee benefits agency, SAF’s members-only Business Health Insurance...
Hey, Good Looking: SAF Website Gets Strategic Update
If you’ve visited safnow.org in the past five days — and we hope you have — you’ve probably noticed a new look. On Friday, SAF unveiled the “soft...
Steal Holiday Promo Ideas from Major Companies
The National Retail Federation predicts holiday sales will increase 4.1 percent (to $616.9 billion) this year, a full percentage higher At...
A Discount for Prescription Drugs, Exclusively For SAF Members
SAF membership is good for your health — literally! SAF has partnered with Hortica Insurance and Employee Benefits, to get members, their families...
Halloween Enthusiasm Can Capture Millennials Now
Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged...
Six Signs You’re Losing a Sale
You’ve been meeting with a potential corporate client for half an hour when you see it — that glazed look, that checking of the smartphone. You’re...
Brands Scramble to Connect with Millennials
If you’re trying to reach millennials, you probably already know that radio, TV and (gasp) newspaper ads are ineffective… but did you know that...
Drive Away With a Bargain
Your SAF membership can save you money if you rent a car. Both Avis and Budget offer discounts of up to 25 percent. For Budget, call 800-527-0700...
A Simple Trick to Make Brides to Pay Up
It's a scenario straight out of florists' nightmares: You spend hours and hundreds of dollars designing a client's wedding. And then she stiffs...
Contest Serves as ‘Facebook Focus Group’
Earlier this month, Sara Hill of Beaverton Florists Inc. in Beaverton, Oregon, used social media to engage customers during a traditionally slow...
Out of Stock? How to Suggest Substitutions With Ease
We've all been there. A customer calls requesting an arrangement she saw online, but you don't have the exact flowers or containers pictured in your...