Home » Halloween Enthusiasm Can Capture Millennials Now
Halloween Enthusiasm Can Capture Millennials Now

Halloween is prime time to capture the attention of millennial customers. According to the National Retail Federation, 70 percent of people aged 18-34 say they’ll be dressed in costume (along with a four-footed friend, says one out of five). Nearly half plan to throw or attend a Halloween party.

Millennial adults represent the largest generation since the Baby Boom — and they’re heading into their peak spending years. Tap into their Halloween enthusiasm to build critical connections with future customers — and gain a share of this lucrative holiday’s market now.

Try this:

  • On social sites — Instagram, Facebook Pinterest, etc. — Post pix of Halloween-themed body flowers on Instagram, Facebook, Pinterest, etc. (Think purple and green orchid earrings worn under a witch’s hat … bright orange and green crespidia accenting a mod 60’s dress … orange gerbs and black cosmos tucked into the band of a fedora, etc.) Appeal to pooch-lovers with pix of them wearing Halloween flower crowns.
  • On your blog – talk about using flowers to add fresh fun and personal style to their Halloween celebrations — individualism is a core value for today’s young adults. Show photos Halloween flower garlands and spooky arrangements, Halloween floral door décor, etc. Emphasize how fresh flowers can turn an ordinary “store-bought” costume into a personal statement.
  • On your website’s home page (social sites too), post photos of flowers in your favorite Halloween colors (black dahlia, orange Chinese Lantern, green mini-cymbidium, purple aster). Don’t forget to mention chocolate-scented black Cosmos – perfect for a Halloween table.
  • In the shop, drape a mannequin in flowers and greens for a “Mother Nature” costume, or model a “Bride of Frankenstein” holding a bouquet of black calla lilies. Pop some spider-accented pumpkins filled with flowers in Halloween colors at the front door and checkout.

 

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