A recently published study by researchers at the University of Georgia and released by The Floral Marketing Fund emphasized that retail florists...
5 Ways to Resonate with Gen X
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millennials
Article Explores Floral Industry’s Courting of Millennials
Katy Kellener, a 31-year-old freelance writer, recently explored millennials’ relationship with flowers and the floral industry’s efforts to woo her...
How to Leverage the ‘Plant Craze’ to Bring in Customers
According to the 2016 National Gardening Report, five million of the six million Americans who took up gardening in 2015 were 18 to 34. The same...
Wall Street Journal Highlights “Plant Craze.” Here’s How to Capitalize On it
Eager to attract millennials, a demographic with an estimated $200 billion spending power — the greatest of any generation? Stock up on succulents,...
Get Strategies to Design and Market Flowers to Four Key Generations
Successful brands appeal to a multi-generational audience, but how do you market your floral designs to different ages groups? Get ideas and...
Rules Meant to Be Broken: How to Attract and Keep Employees
No matter if you have one employee or 100, you need your staff is filled with quality hires. You want to attract and keep employees who are...
Younger Floral Industry Members Connect, Talk Issues
Want happy, productive millennials on your team? (Of course you do.) According to a poll conducted by PGI, a tech and consulting firm, employers who...
For Millennials, ‘Urban Wilding’ is the New Decorating
House jungles. Jungalows. Urban rain forests. These are just some of the terms batted around to describe a new floral industry-friendly phenomenon...
To Capture Millennial Customers, Think Small
The “new” American Dream for millennials: a small — sometimes really small — house. According to a 2015 survey by the National Association of Home...
NYC Florist Pops Up in Lux Retail Store
In an effort to spiff up its image with millennial shoppers, an iconic retailer is returning to its floral roots — and including a New York City...
Starbucks Courts Millennials with Higher End Brand
Consumers can find Starbucks coffee just about anywhere — in airports, Targets, the grocery store. And that ubiquity has become a problem with...
How a ‘Grumpy’ Gen Xer Cracked the Code on Millennial Spending
If you go to a Punch Bowl Social restaurant, one person might stand out amidst the local food, microbrews, craft cocktails, 1980s arcade games,...
AFE Creates Internship Guide for Business Owners
The key to attracting and keeping young workers may not be the free-spirited perks of popular culture (free food, ping pong tables and skateboards...
Attract More Millennials to Your Shop in Four Steps
Millennials are now the largest age group in America and they had an estimated buying power of $2.45 trillion last year. If you're struggling to get...
With Millennials, Experiences Trump Objects
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a...