We've all seen those advertisements for weight loss products, promising to help you lose 20 pounds in a week. Those messages rank so high on the...
‘Butterfly Moments’ Yield More Effective Copy
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Business Builder
How Some Mini Pumpkins Saved Thanksgiving For One Oklahoma Florist
Do you struggle to sell the traditional Thanksgiving centerpiece: a long and low candelabra design? You're not alone. After watching Thanksgiving...
Thanksgiving Web Ads
Help flowers find their rightful spot on the table next to the turkey, stuffing and pumpkin pie with SAF’s Thanksgiving collection of web ads....
Schedule an Inspiring Getaway in Des Moines
Before the holiday chaos descends in full force, give yourself the gift of education by attending SAF's 1-Day Profit Blast, Saturday, November 14,...
Sign Up For Small Business Saturday
Last year, 88 million people patronized a small business during the Thanksgiving weekend, according to a report by the National Federation of...
Customer Service Protocol Empowers Employees to Put Out Fires
Dealing with angry, disappointed customers is an unfortunate reality of retail. And if your employees are always running to you to put out these...
Four Simple Ways to Get Your Blog Posts More Views
Anyone who's ever tried blogging knows it's a challenging art. Between coming up with compelling content, finding your voice, tracking down...
Enhance The Shopping Experience, Increase Sales
The longer customers linger, the more they'll spend. That insight, outlined in the 1999 book, "Why We Buy: The Science of Shopping," has motivated...
Perk Up Fall Sales With Pumpkin
In search of a simply irresistible add on gift? Take a cue from Starbucks and Trader Joe's and pedal the orange stuff. Few things are more...
Send Out Holiday Save the Dates
Before you can even say, “Deck the halls,” the holiday season will be once again be upon us. (Funny how time seems to speed up every fall...) You...
Halloween Banner Ads
Scare up some sales with SAF’s Halloween web ads. These colorful graphics will get customers thinking beyond the gourd for their fright-night party...
Start Marketing Homecoming Flowers
School dances aren’t solely springtime rites of passage. As temperatures drop and leaves turn colors, high schools and colleges around the country...
With Millennials, Experiences Trump Objects
To attract millennials, a demographic that commands an estimated $1.3 trillion in consumer spending, try marketing experiences. According to a...
Start Boosting Holiday SEO Now
You wouldn’t go into the holiday season without the right inventory of hard goods, gift items, signage and shop décor. Be sure to do the same for...
Rethinking Your Health Coverage? Start Here
Working in partnership with Digital Benefit Advisors, a leading national employee benefits agency, SAF’s members-only Business Health Insurance...