Valentine’s Day 2021 falls on a Sunday, during a holiday week and in the midst of a global pandemic. Feeling overwhelmed? Kick off a strong,...
SAF Asks Google, Postmates to Delete Default Courier Links
Dear SAF Retailer: We've reached out to Postmates and Google, asking the companies to remove the courier service's links from florists' local Google...
Teleflora Unveils New Valentine’s Day Campaign
Want to show affection without any cringey undertones? Send flowers. That’s the message behind Teleflora’s latest campaign, “Flowers Say It Best,”...
4 Quick Tech Fixes for a Smooth Valentine’s Day
Valentine’s Day (on a Friday, sigh, on a long weekend, double sigh) has plenty of variables you can’t control. One thing you can be in charge of:...
Baby, How You Feelin’? How to Pitch V-Day to Singles
Fresh, new (Lizzo-inspired!) social media posts from the Society of American Florists can help you pitch V-Day promos to clients who love the...
What’s On Your Valentine’s Day To-Do List Calendar?
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day...
7 New Social Media Posts for Valentine’s Day
“Don't get feathers all ruffled, flitting about at the last minute in February. Order Valentine's Day flowers now. You know we're already thinking...
News Reports Recommend Valentine’s Day Flowers from SAF Florists
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong...
Five-Year Pattern Shows Uptick in Valentine’s Day Buyers
Last month, more American adults bought floral gifts for Valentine’s Day and they also spent more on average per transaction. Twenty-nine percent of...
Direct Mail, Tweaked for Better Holiday Returns
Here's a new twist for your Valentine's marketing: This year, go old school. "Direct mail, one of the most maligned marketing practices, is having a...
3 Marketing Ideas to Drive New Valentine’s Day Sales
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of...
Consumer Survey Points to Steady Preferences and Buying Habits on Valentine’s Day
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research...
FTD: Valentine’s Day Media Campaign Fell ‘Substantially Short’ of Expectations
FTD expects consolidated revenues for the first quarter of 2018 to be about $20 million below internal expectations — a shortcoming the company...
59 Percent of Retail Florists See Valentine’s Day Sales Rise
With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding...
Social Media Content Calendar for Valentine’s Day
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content...