The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams...
Teleflora Releases Animated Short in Advance of Valentine’s Day
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has...
3 Ways to Prep for Last-Minute Valentine’s Day Customers
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come...
SAF Asks Magazines to Nix ‘Forget Flowers’
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers...
Detroit Florist Engages V-Day Customers with SAF Social Media Content
Gorgeous floral design? Check. Verbiage that gets customers thinking ahead for Valentine’s Day? You bet. Those two components came together...
Partner with the Competition to Earn More V-Day Sales
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an...
SAF V-Day Notebook: A Treasure Trove of Promotions, Pointers and More
Are you ready for some football?! The countdown is on for the biggest sporting event of the year, with the AFC and NFC conference games scheduled...
SAF Responds to 28 Cases of Harmful Floral Publicity, and Counting
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could...
With a Mid-Week Holiday, Florist Saw Rush of Orders on Valentine’s Day
Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American...
SAF Members Generate Positive Publicity for Valentine’s Day
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality...
Two-Thirds of Florists Predict Strong Valentine’s Day Sales
A mid-week holiday and a strong economy bode well for Valentine’s Day 2018. (Fingers crossed that the weather cooperates!) According to a recent...
Shop Promotion Makes Valentine’s Day More Inclusive
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or...
Share This PSA For Buying Local
With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a...
Teleflora Campaign Urges New Yorkers to Declare Their Love
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly...
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. "Media coverage of your business, whether...