With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a local florist.
“I can see that Valentine’s Day is upon us,” said the Norris City, Illinois, designer (while wearing a pair of heart-shaped sunglasses). “And I’d like to have a little talk.”
Duncan starts by holding up a chocolate chip cookie and discussing the joy most of us would feel for the thought of receiving a fresh-out-of-the-oven baked treat. She then cuts to a bowl containing a stick of butter, a bag of chocolate chips and eggs. “This is a chocolate chip cookie too, right? No, it isn’t,” she said, emphatically shaking her head.
Next, she holds up a cardboard box and goes into the ugly truth about many Valentine’s flower “deals” advertised on the Internet — there’s a good chance the product will arrive unceremoniously in said box.
“So that special someone is not having a great experience with flowers,” she said. “Now they have cardboard to contend with and they have something on their to-do list. It’s horrible!”
The way to avoid this disaster, she says, is to order from real, professional florists —“the ones who donate to your raffles and your schools,” she said, adding, “I don’t care if it’s me!” Do this, she said, and your significant other will get flowers “expertly arranged and delivered by local hands.”
Duncan’s put the message out there for everyone to use; all you have to do is hit share.
(At press time, the video, less than 24 hours old, had 3.7 thousand views and 81 shares.)