With a weekday holiday and a strong economy, many retail florists had a good Valentine’s Day 2019. Fifty-nine percent of retail florists responding to a Society of American Florists’ post-ho... Read more
The countdown to your biggest holiday of the year is on, and we know you are B-U-S-Y. But don’t forget to check in with your sales and design teams this weekend: Costly and all-to-common mis... Read more
Teleflora’s Valentine’s Day advertisement uses animation to convey one man’s emotional journey to find true love. In past years, Teleflora has tapped celebrities including the late standup D... Read more
Gorgeous floral design? Check. Verbiage that gets customers thinking ahead for Valentine’s Day? You bet. Those two components came together seamlessly in a recent social media post from Blum... Read more
While you and your team have been diligently prepping for Valentine’s Day for weeks — or longer — you know last-minute customers are inevitable come Feb. 13 and Feb. 14. What can you do to p... Read more
With two weeks to go until Valentine’s Day, major publications and platforms are publishing articles that discourage consumers from buying flowers this Valentine’s Day. As the voice of the f... Read more
Want to stand out on Valentine’s Day this year? (Of course!) In anticipation of the fast-approaching big day, we combed through our Society of American Florists archives to find some social... Read more
It’s no secret that February is the most chaotic of all months for retail florists. Feeling overwhelmed about what to do when? Here are day-by-day tips, courtesy of Lori Wheat, AAF, of Lafay... Read more
Rushing to get everything done for Valentine’s Day? The Society of American Florists can help streamline your social media marketing with content ideas for the holiday, including suggested d... Read more
It’s an unfortunate reality for retailers that, the closer Valentine’s Day falls to the weekend, the more likely people will celebrate it with an experience rather than a traditional gift, l... Read more