FTD expects consolidated revenues for the first quarter of 2018 to be about $20 million below internal expectations — a shortcoming the company blames on “unfavorable performance from ProFlo... Read more
Valentine’s Day was a success for many florists — but the Wednesday holiday was also a last-minute hustle. That’s according to a Society of American Florists post-holiday member survey, whic... Read more
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research firm Ipsos immediately after Valentine’s... Read more
Amidst the busiest stretch of the year, professionals from all segments of the floral industry made time to talk to the media — scoring quality promotion for their individual businesses and... Read more
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong to the Society of American Florists. The B... Read more
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of mar... Read more
The sad reality of Valentine’s Day is that it tends to excludes a lot of people. If you’re marketing your Valentine’s Day menu to only married or “taken” customers, you might be missing out... Read more
With less than a week to go until the big day, Jodi Duncan, AIFD, filmed a short video message that expresses the value of purchasing flowers from a local florist. “I can see that Valentine’... Read more
On February 7, just in time for Valentine’s Day, Teleflora invited love-struck New Yorkers with a secret crush to come by Times Square and publicly declare their love on a huge billboard, ri... Read more
The countdown is on! Sure, a lot of your hard work — at least in terms of sales and marketing — is mostly behind you. But there’s still time to make Valentine’s Day 2018 as successful as pos... Read more