American consumers under pressure from inflation still sought out flowers and plants for Valentine’s Day gifts — and in a big way. The number of Americans buying flowers for Valentine’s Day... Read more
The media loves to find new angles for its annual coverage of Valentine’s Day, and this year many news outlets honed in on the rising cost of flowers and sustainability issues. The Society o... Read more
The floral industry is poised for a prosperous Valentine’s Day, thanks to the slowing rate of inflation, rising wages, and COVID-19 relief money consumers still have in savings, says Charlie... Read more
Teleflora’s 2023 Valentine’s Day ad campaign diverges from the holiday’s amorous reputation, celebrating, instead, the treasured relationship between teacher and student. “A Teleflora Love S... Read more
The Valentine’s Day crunch is here. Your shop is busy getting ready for the holiday — but there’s still time to push for more orders. Use the Society of American Florists’ customizable socia... Read more
Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football championship game on Feb. 12 when the Eagles play... Read more
Hotel Collection, an upscale fragrance and lifestyle brand which sells hotel-inspired home products such as candles and diffusers, apologized after The Society of American Florists reached o... Read more
Whether a driver is joining your team just for Valentine’s Day or for the year, it’s important to have the right tools to help train them. In a new course on the Society of American Florists... Read more
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to h... Read more
